Meet the team

Sarah McDanielson


Sarah has her hands full with work and her 8 year old son Jacob who wants to be a pilot.

Juggling a hectic home life with work has its challenges but Sarah copes easily.

With an extensive background in controlling day to day operations of fast moving companies means Sarah will keep us all in line!

Sarah will also oversee customer accounts.

Outdoor pursuits along with reading and school runs are her thing!

Jason Bryan

Head Technician

Jason is our own Duracell bunny. He never stops! His in depth experience of lifting products brings a wealth of experience and you’ll always find him in the workshop.

He’s an Avid gardener and family man. He is head of our service team.

His wife is head of a team too bringing salmon back to the River Don!

Denise Martin

Pressure Relief Systems Co-ordinator

Denise has a vast experience of pressure relief and pressure relief systems Denise is never more happier when she is testing new products and putting them through the mill.

Denise also manages to put others through the mill when she is not happy about something but that’s quite rare. Always on the go, never stops and never comes up for breath either ! Her commitment is quite infectious.

Denise has a passion for animals, especially dogs. A fully licensed, short term dog boarder, she takes in dogs whos owners are unable to care for their pets due to hospitalisation or illness.

Denise is a volunteer for Epilepsy Uk and The Association of Spina Bifida and Hydrocephalus. She loves walking and is an avid reader.

Simon White

Managing Director

Simon once dreamed of running his own company specialising in the servicing of patient lifting products whilst delivering high cost savings without compromising on safety.

He realised that care providers now have a high responsibility to provide effective care but deliver it with low profit margins. He developed a passion for this over the last 28 years.

​Simon personally oversees all service engineers and is also mobile based in the field to certain customers as well as business development.

He’s a dog person.

Karen Fineberg

Head Technician

Moving from head of charity staus Karen has now found her niche in the marketplace. Recently securing exclusive quality products from some smaller manufacturers she is developing new brands for the Care Home market.

​Karen is a friendly helpful person and an expert charity fundraiser, very organised, thinks logically and always sees things through to the end.

A new hobby of pottery has now taken hold but we didn’t think it looked like a vase!